music & sound design 2014
ADC junior award 2015
The ADC (Art Directors Club) is an association of leading art direcors from the advertising industry which runs an award show every year to define the best commercial works.
My colleague Leo Frick and I – together with Art Director Prof. Florian Käppler – produced the music and sound design for the ADC awards show 2014 in Hamburg, Germany.
Since the award is presented in the shape of a big nail for each category we decided to use nails of all sorts and sizes as the main ‚instruments‘ for the music. The soundtrack for the live-show consists of an opener, prize jingles, an emotional ending theme and more. And since the name of the company is ‚ADC‘ it was clear from the start to use the notes A, D and C as main theme.
In the following year we were awared the ADC junior award ourselves for the soundtrack.