ADC

Overview

music 7 individual songs

jingles 3 jingles for each winner category

what else? creation of a making of video

Project description

I produced the music and sound design for the ADC (Art Directors Club) awards show 2014 in Hamburg, Germany – together with my colleague Leo Frick and Art Director Prof. Florian Käppler.

Since the award is presented in the shape of a big nail we decided to only use nails as the main ‘instruments’ for the music as well. So we bought as many of them as we could get in different sizes and then hammered, bowed, throw and plucked them. Since the name of the company is ‘ADC’ it was clear from the start to use the notes A, D and C as main theme.
The whole soundtrack included an epic opener with recorded voice over, an ending track and all the jingles for each category as well as a self produced making of video.

In the following year we actually won the ADC junior award ourselves for this work.

You can watch the making of video to get a better understanding of the project: